尊敬的先生女士，下午好：
关于此次违规变体合并的ASIN为：XXXXXX，XXXXXX，XXXXXX，导致了不正确的变体滥用，XXXXX，XXXXX，XXXXX当初合并变体时，选择为了颜色变体，但实际这些ASIN并不能组成颜色变体的关系，因为XXXXX为男士防水胡须修剪器套件，XXXXX为精油套装，XXXXX为不同味道的精油套装，所以它们实际上是不同的产品。
（首先你要说明你具体犯了什么事情，你要先交代下事情大概，一般都为第一段）
违反政策的基本原因：
我们收到亚马逊发来的绩效通知关于本账户售卖了亚马逊受限商品，我们非常理解亚马逊重对于产品合规的重视，我们卖家也非常的重视，所以收到收到绩效通知后，我们于10月13日上午11:00与该店铺运营人员开会沟通，发现以下导致此次问题的原因：
本次违规合并变体的商品为以下3个产品：XXXXX，XXXXX，XXXXX违规原因：违反亚马逊创建商品政策/不正确变体规则。导致此次问题具体原因为以下3点：
原因1：本店铺运营人员为新入职人员，公司在该运营入职后未对其作出与亚马逊商品政策的相关培训，该运营人员不了解亚马逊创建商品政策，变体创建以及对应的法律和规范，特别是在变体政策的运用上的。
（原因1一般都是以新员工为理由去写）
原因2：运营人员在选品及上架商品时公司未安排人员对其整个流程进行审核，以致未发现其上架了亚马逊受限商品。
（原因2一般就是说新员工去做了这个事，但是呢没有人对新员工的行为进行审查）
原因3：公司法务团队未对公司运营人员培训美国法律。
（原因3一般就是说没有定时的对运营人员进行相关培训，意思就是培训不到位了）
我们立即的采取了以下措施：
1. 我们在收到绩效通知后，立刻从店铺中删除了违规产品，现在店铺上均无任何ASIN。
这里最好写上什么时候删除的，怎么删除的，如果是模板删除提供模板删除编号XXXX，删除了什么ASIN，因为我是整个店铺都删除了，所以我是这样写。
2. 针对亚马逊商品政策的培训：
我们已紧急安排公司运营总监孙文在北京时间2022年10月13日上午11:00至12:00对运营人员美伢进行了长达1小时的培训，培训内容主要是：
重点培训了亚马逊创建商品政策，变体政策合规。
以上培训内容来自于以下亚马逊链接：
变体政策合规：
创建商品变体：
等相关亚马逊政策。
原因2要具体到谁在几点在哪里进行了培训，培训内容是什么，培训人员是谁，多长时间培训，都要写下来。
3.针对产品创建/合并变体的流程的审核：
我们在10月13日下午14:00已成立专业的审查小组，人数2人，分别为运营部经理杨欣和运营主管梅脸，对已上架的所有产品逐一审查，审查标准参考亚马逊”变体政策合规"中相对应的类目商品，确保所有已上架产品符合亚马逊商品政策。
原因3，同样的具体到时间，人，这里写的是对产品进行了审查，
未来如何防止此类问题的发生：
1. 加强运营人员关于亚马逊商品政策法规的培训：
公司已发文安排每周星期四上午10:00至11:00，组织运营学习亚马逊商品规则，变体政策合规规则及对应的法律法规，重点学习变体创建，变体合并，严格按照亚马逊的规则去上架产品，并将此纳入员工每月绩效中进行考核。
同时加强新入职运营关于亚马逊平台政策的培训，将此作为新入职人员通过新人考核的标准之一，以确保以后不会出现此类问题，此项工作已指派公司运营总监孙文监督执行。
这里讲的是进行培训，谁进行了培训，什么时候培训，培训之后要做什么
2.针对产品创建/合并变体的流程的审核：
从2022年10月15日开始，我们的审查小组负责人即运营部经理杨欣和运营主管梅脸，根据亚马逊“变体合规政策”标准，已对所有上架产品进行审查，同时后续会对公司选品与产品上架逐一审核，确保符合亚马逊商品变体合规政策；
从2022年10月15日开始，审核小组负责人孙文和梅脸每周星期三会进亚马逊平台查看亚马逊商品政策及对应的法律法规，特别是变体合规商品政策是否有更新，有任何更新都会及时传到给公司运营人员，并将更新后的政策作为最新的审核标准。
这里讲的是审查流程，和定期检查流程，一样的，具体到时间，地点，人事件。
3.对于亚马逊商品政策对应的法律法规的学习与了解：我们深知在亚马逊网站上销售的商品必须遵守美国的法律法规，公司已于2022年10月20日聘请专业的法务团队，负责人为孙雷。孙雷 作为一名专业的律师，非常了解美国法律比如刑法，知识产权以及亚马逊相关政策。他每天都会美国法律的更新以及亚马逊政策更新。公司已安排从2022年11月开始，每个月的25日孙雷会根据美国本法律的更新所涉及到的亚马逊相关商品政策，给运营团队培训法律知识，培训内容包含而不限于亚马逊大学内的基本政策以及美国相关法律，结合对美国法律法规与亚马逊商品政策的学习，避免以后再再次违反了变体合规的政策。
这里讲的是法务，专门请了一个专业的人来进行培训，定期培训，专业不专业咋也不知道，反正写就完事了，一样的具体到人，时间，地点，事件。
对于此次违规变体合规我们非常抱歉，非常感谢亚马逊团队指出问题，我们已充分认识了自己的不足，有任何问题请及时跟我联系，我们随时配合。
以上是中文版本，统计了下，通过了至少30多个，但是偶尔有失败的，多提交几次就好了
以下是英文版本的第二种（页脚可下载POA）--这个也通过了10+个
Plan of action
1. Seller"s Name: ollypulse
2. Merchant token: A1XT2QXECEAUXQ
3. Date: 2019/11/7
4. Policy that was not compliant: Incorrect Variation Abuse
5. Problem you are facing/ Situation you are in: selling privilege has been removed
6. Steps taken to resolve and the results:
• Checked all variant listings and removed all incorrect variant
• Organized a training on the Amazon’s policy we violated
• Downloaded the inventory file form of the store product and learned the case template
7. Actions that will be taken to avoid such violation or similar issues in future: (Please see the next page for details).
• Set new rules: Each time we list a product on Amazon, we will have to review the related policy again
• Set new rules: Any new listings must be listed after both our sales manager and product specialist check all the contents
• Staff training on each Thursday to understand/comply with Amazon policies
• Our operations manager checks listings every week and tests amazon policies on employees every month
• Recruit an experienced store operation specialist and only he has the rights to list products on our account
8. Acknowledgement that seller will strictly follow variation rule of Amazon in future and prevent same mistake from happening.
Dear Amazon seller support,
We received a notification on November 7, 2019 that our selling privilege has been removed because of Variation Abuse and because we have not provide a valid plan of action addressing the listings. We immediately check the listings after received your warning on 2019/10/26, and email you about that. On 2019/11/1, we received your respond about that appeal has been transferred to the Seller Performance team for their review.
Incorrect Variation Abuse issues
1. Policy violation: Incorrect Variation Abuse B07VWNW6SX B07W2WPZMZ Issues which caused Incorrect Variation Abuse: B07VWNW6SX and B07W2WPZMZ are material variants, B07VWNW6SX is an aluminum table top, B07W2WPZMZ is a glass table top, but the B07VWNW6SX table can be opened and has a storage function so they are actually different products, but the operation is not aware of this problem when creating a variant relationship.
2. Policy violation: Incorrect Variation Abuse B07QLGJPQ3 Issues which caused Incorrect Variation Abuse: B07QLGJPQ3 is a corner chair and ottoman, and we use the material color variant, the other two are the corner and coffee table (brown), corner and coffee table (black brown). When creating the listing for them, we think their sizes are exactly the same, and only the material and color of the coffee table and the ottoman is different. But we have ignored that the B07QLGJPQ3 is totally a different type of item.
3. Policy violation: Incorrect Variation Abuse B07L8RT38Q B07L8SJTRY B07L8R86RD B07L8SWHCZ B07L8RX9T6 B07L8SBWHX B07FC1WCQ Issues which caused Incorrect Variation Abuse: The only difference among these products is the color and their size is same, so we should use color variation instead of the color-size variation. Besides, the B07L8RX9T6 and B07FC1WCQ are in similar green color, but because we can not find the right color, both choose green, which is incorrect.
4. Policy violation: Incorrect Variation Abuse B07K25WBZ4 B07K261XJY B07MTVG6DL Issues which caused Incorrect Variation Abuse: B07K261XJY 18QT silver; B07K25WBZ4 18 QT white; B07MTVG6DL 22 QT silver, so we thought we can use the colorsize variant. But it did violate Amazon’s policy because we added a 22 quart sized product under the parent ASIN B07TJGDX3K which was created for 18 quart.
Based on the above variant warnings, the reasons caused the issue
1. We are very sorry about our ignorance, we are lacking of the rules and policies when sell on amazon. 2. This is the second time that we receive the account deactivated warning about the variation abuse. After the first time, we have conducted training and continuous learning on the variant policy and other relevant policies of amazon, but we had a wrong understanding of the product when we created the variant 3. Our policy training is not enough, so everyone"s understanding of amazon policy is different
4. There are more than three people listing products and selling on this seller account, which increases the possibility of policy violation.
Immediate Actions we have taken
1. Our Account operation manager checked all our active listings one by one , any one which has violated the rules of Amazon has been removed, please kindly check the some details as follows :
ASIN Item Problem Action LISTING Difference
B07VWNW6SX
3 piece patio sofa with storage table
Incorrect variation-material Removed it
https://www.amazon.com/dp/B 07VWNW6SX?ref=myi_title_dp
Aluminum table top+ storage function
B07W2WPZMZ
3 piece patio sofa with glass table
Incorrect variation-material Removed it
https://www.amazon.com/dp/B 07W2WPZMZ?ref=myi_title_dp
Galss table top + no storage function
B07QLGJPQ3
Corner sofa & ottoman
Incorrect variationcolormaterial
Removed it
https://www.amazon.com/dp/B 07QLGJPQ3?ref=myi_title_dp
Corner & ottoman
B07L8RT38Q
White Night lights
Incorrect variationsizecolor
Removed it
https://www.amazon.com/dp/B 07L8RT38Q?ref=myi_title_dp
White color ; 2pcs
B07L8SJTRY
Pink Night lights
Incorrect variationsizecolor
Removed it
https://www.amazon.com/dp/B 07L8SJTRY?ref=myi_title_dp
Pink color; 2 pcs
B07L8R86RD
Golden Night lights
Incorrectvariationsizecolor
Removed it
https://www.amazon.com/dp/ B07L8R86RD?ref=myi_title_dp
Golden color; 2 pcs
B07L8SWHCZ
Yellow Night lights
Incorrect variationsizecolor
Removed it
https://www.amazon.com/dp/ B07L8SWHCZ?ref=myi_title_dp
Yellow color ;2 pcs
B07L8RX9T6
Green Night lights
Incorrect variationsizecolor
Removed it
https://www.amazon.com/dp/ B07L8RX9T6?ref=myi_title_dp
Green color; 2 pcs
B07L8SBWHX
Purple Night lights
Incorrect variationsizecolor
Removed it
https://www.amazon.com/dp/ B07L8SBWHX?ref=myi_title_dp
Purple color; 2 pcs
B07FC1WCQ
Green Night lights
Incorrect variationsizecolor
Removed it
We deleted the listing Green color; 2 pcs
We listed only 10 ASINs here , but we remove all incorrect variant relationships. And the following listings, after receiving your warning, were deleted right away.
ASIN Problem action LISTING
B07K25WBZ4 Incorrect variation deleted https://www.amazon.com/dp/B07K25WBZ4?ref=myi_title_dp
B07K261XJY Incorrect variation deleted https://www.amazon.com/dp/B07K261XJY?ref=myi_title_dp
B07MTVG6DL Incorrect variation deleted https://www.amazon.com/dp/B07MTVG6DL?ref=myi_title_dp
2. We just organized a training again on the can"s and can"t the sales manager sent us,especially emphasizing on the policy violation including What is a parent-child relationship & When to use a parent-child relationship.
3. We downloaded the inventory file form of the store product and learned the case template.
As a result, we are sure there is no incorrect variant relationships now.
The steps we have taken to prevent the misuse of variations happen again.
We learned from this time’s mistake and know that we are lacking of Amazon Policy knowledge, operator’s correct awareness and complete operation system.
1. Set a new rule: Each time we list a product on Amazon, we will have to review the related policies again and make sure the Parent/Child relationship is correct. And we must fully check if the catalog we choose supports variation or not; if it doesn’t support variation, we will upload these listings one by one; if a variation can be created in this category, we carefully verify that there is a variation relationship among the products.
2. Set a new rule: Before uploading a new listing on our store, both our sales manager and product specialist will check all the contents especially the true variations of the parent products to make sure the products are accurately described and it does comply with Amazon’s policy.
3. Our sales manager will check all our online listings each week to avoid any incorrect revision by accident and any listings violating Amazon’s policy will be removed right away. If there is any violation, we will give guidance and conduct assessment after one week. If there is any further mistake, we will dismiss the employee. Every month, we will assess the operation of amazon"s policy knowledge.If some of our employees are not qualified, we will timely change them in order to make sure that all our listings meet the requirements and policies on Amazon.
4. To ensure the variations policy and to enforce every team members’compliance with Amazon policies, we have organized a regular staff training on each Thursday. In the first couple weeks, we arranged several training classes to introduce what issues we have met and how can we fix/avoid such problems happened again. In the following weeks, we set some further introduction and explanation on Amazon policies, and set some exams to make sure everyone understand the policy exactly. If any staff fails to pass the test, he/she will not be able to take any actions on Amazon operation.
5. We have recruited an experienced store operation specialist who is familiar with all Amazon’s policies. He is responsible for all the operations of our seller account including creating ASINs. And only he has the right to do it. He would summarize all of amazon"s policies into one book.As the business grows, he will develop his own team of operational members, each of whom on the job and new members must learn and pass the test.In addition, we will continue to focus on the platform"s new policy.
We keep account in a healthy status, from the beginning.
Seller Central shows our seller feedback is 100% customer satisfied. And our order defect rate is 0.16%, negative feedback is 0%, late shipment rate is 1.94%. Our account also shows health in Customer Service Performance, Product Policy Compliance and Shipping Performance. In the maintenance of account health, we have been maintaining healthy performance since we opened our store in 2016
And the below is our operation plan if we have opportunity to continually grow with Amazon in the future:
1. We would expand product line and launch more high quality new products on Amazon. We want to launch new products in a stable speed, then customers can continually get new choices.
2. We would strengthen the construction of employee and enhance core competitiveness of all the company staffs. We will recruit new superior staffs because of the continually new products adding. Strive to develop our operations team into excellent and efficient, active learning and implementation of the Amazon rules
3. We participated in the service of amazon brand display advertising this year, and patiorama brand has a great improvement in sales. We also readjust the brand"s quality and profit, and strive to increase investment in brand display advertising in 2020, so as to make a new breakthrough in sales and improve brand awareness.
4. We are the seller of FBA and FBM. In 2019, we also participated in the Seller Fulfilled Prime project of amazon. We are also improving our overseas warehouse resources, improving delivery time, improving service quality, and striving to give amazon buyers a pleasant shopping experience.
5. In 2016, 2017 and 2018, we are good at bringing the resources of existing suppliers to amazon"s platform for sales. However, after three years of study, we are now committed to developing brands. Patiorama and sunvivi outdoor are our two main brands, one is devoted to outdoor and the other is devoted to indoor appliances.This year, we focus on the improvement of quality, the control of profits, the specialization of brand pages, and bring high-quality and inexpensive products for amazon customers.
Acknowledgement
